In the first half of this year, Sinotruk continued to lead the heavy truck industry, and won the double first place in heavy truck sales and market share in the first half of 2024 with a sales volume of 139,400 units and a market share of 27.63%. From a "good start" in the first quarter to a "double champion" in the middle of the year, why did SinotruK ride the wind and waves in the first half of the year and continue to lead?
Technology leads the era of kinetic energy refresh
If a worker wants to do a good job, he must first sharpen his tools. Over the years, SinotruK has always adhered to the innovation-driven development concept, closely focused on user needs, and launched a series of well-known blockbuster models in the industry, leading the industry trend. Among them, the newly listed HOWO-TS7 tractor, the world's first Weichai WP15NG/WP17NG-4.0 natural gas engine, reshaped the power peak with the highest 700Ps power; Sinotruk self-developed the 9th generation S-AMT16 integrated transmission, achieving 99.8% ultimate transmission efficiency, surging power, all in control. In the field of cold chain transportation, Shandeka Ice Ao series refrigerated truck "intelligent control lead fresh", seamless docking and perfect integration of chassis and car body, supplemented by stable and efficient cooling system, the achievement of summer "fresh travelers", efficient speed to every journey. In addition, in other segments, SinotruK new energy heavy trucks, light trucks and other high-value products have also shown their skills, showing extraordinary competitiveness and market influence.
Build ecological precision marketing
In the terminal market, SinotruK is relentless, and with a series of precise marketing measures, it has not only won widespread praise from users, but also stood out in the fierce market competition and set off a sales boom. During the college entrance examination, SinotruK models successfully completed the transportation task of college entrance examination papers in many places across the country with the advantages of efficiency, safety and reliability, escorting the national exam. At the same time, it launched a number of actions to help the exam, such as setting up a love rest area, providing summertime materials, etc., showing the company's high sense of social responsibility, enhancing consumers' emotional identity and good reputation for the brand, and laying a solid foundation for subsequent market expansion. During the 618 E-commerce Festival, China National Heavy Truck broadcast room exclusive car purchase discounts, high replacement subsidies and other multiple benefits to card friends, brought card friends an unprecedented car purchase feast, stimulated the market's strong response and car purchase enthusiasm, so that card friends full of harvest.
User word-of-mouth competition "second half"
In June, Shantou Deka and Howo brands deeply cultivated the Shanxi market, and a number of tasting sessions were fruitful. 100 Shantou Deka G5S trucks were delivered to Yuncheng customers, and 50 Howo TX7 gas trucks were delivered to Shanxi customers. With the frequent transactions of large trucks, explosive products such as "Shantou Deka high-horsepower models" and "a new generation of Haowo gas vehicles" became the high-frequency words of Shanxi heavy truck market in June.Over the years, SinotruK has always adhered to the user reputation tree brand monument, "customer satisfaction is our purpose" as the core value, to provide every user with the whole logistics scene, the whole life cycle, the whole value chain worry-free service experience. It is this persistence and persistence that has won the trust and affirmation of the majority of users, formed a strong word-of-mouth communication force and driven product sales to rise, led the steady expansion of market share, and set up an indestructible and enduring brand monument in the development process of China National Truk.
The end of the year, crowned with glory. Sinotruk once again topped the sales list, winning the double champion of sales and market share in the first half of 2024. The achievements cannot be achieved without SinotruK's adherence to innovation, deep cultivation of market segments and wholehearted service to users over the years. In the future, SinotruK will accelerate the pace of technological innovation with deeper strategic insight and forward-looking layout, promote the comprehensive upgrading of products, and strive to become the vanguard force leading the industry to a new era of green, intelligent and efficient.
